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MAMa EARTH//
During the pandemic, a sea of grocery delivery options sprouted from big-box chains. To compete with the big guys, Mama Earth Organics needed a campaign to show their local, organic, sustainable grocery delivery was the best option on the market. So, we created campaign that took on big-box retailers directly and invited people to help support local businesses, farms, and producers when they needed it most. The OOH campaign launched in Kitcheneer, Milton and Mississauga, with social and digital elements spanning the entire GTA.
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