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Image by Sean Sinclair


For years, the health and fitness industry told us that our health (and our worth) is synonymous with the number on the scale. But it turns out, that was a big weight lie.

We set out to challenge the industry with FitTrack, a smart scale and watch that gives people 17 unique health metrics beyond just their weight. Showcasing real people of all shapes and sizes doing extraordinary, athletic things with their bodies, we busted the weight stereotype and reshaped perceptions of health.

The 360 campaign included broadcast, online videos, an influencer campaign ft. Khloe Kardashian, and a bold #ShareTheScale social challenge. “Live Your True Health” launched in 7 countries, in 5 different languages, based on one universal insight: Health is not one size fits all.

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