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Image by Sean Sinclair


Instant scratch tickets are always a special challenge due to tight budgets, dual languages (no voice on camera), and a requirement for branding cues throughout the spot. And I mean like every 5 seconds. 

So we got crafty with this one, making a ton of art and props ourselves with some amateur photoshoots and authentic samurai swords. We created a charismatic narrator workaround. Oh, and we said the ticket name one billion times. MEGA CASH! 

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